What Is EliteFTS?
EliteFTS is a strength-focused brand that combines serious gym equipment (such as EliteFTS bands) with a deep library of education (EliteFTS training) for lifters, coaches, and gym owners. Founded in 1998 by Dave and Traci Tate, the company set out to fix a big problem in strength training: lots of passion, but not a lot of reliable, no-nonsense information and truly heavy-duty gear. EliteFTS aims to be the place where both come together.
Today, EliteFTS outfits hardcore home gyms, powerlifting clubs, strongman crews, and collegiate and professional facilities with professional-rated racks, benches, specialty machines, bars, and accessories. At the same time, it keeps publishing free articles, Q&A content, podcasts, and coaching logs to help you lift smarter, stay healthy, and build strength that lasts beyond the gym.
How EliteFTS Works
EliteFTS runs as an online hub where you can both learn about strength training (EliteFTS training) and buy the tools you need to train hard. On the equipment side, the brand offers a huge catalog of commercial-grade gear—from basic flat benches and power racks to custom monolifts, belt squats, and selectorized machines—most of it built to handle elite-level loads and years of abuse in busy gyms. Many pieces are made to order with custom colors and options, which is why you’ll see “call for price” and lead times on bigger items.
On the education side, EliteFTS publishes free articles, interviews, training logs, and the Table Talk podcast, all centered on its “Live, Learn, Pass On” motto. The idea is simple: you get access to real-world experience from powerlifters, coaches, and strength pros, then pair that knowledge with purpose-built equipment. That mix of teaching plus tools is what makes EliteFTS stand out in the strength world.
Key Features
- Massive catalog of strength and gym equipment for home and commercial use.
- Professional-rated racks, benches, machines, and specialty pieces built for heavy loads.
- Custom color, logo, and configuration options on many large equipment lines.
- Free educational content: articles, Q&A, seminars, and the Table Talk podcast.
- Deep roots in powerlifting and strength sports, founded by lifters for lifters.
- Personalized quote and support process for outfitting full gyms and weight rooms.
- Global reach, from hardcore garage gyms to collegiate and pro team facilities.
- Focus on long-term durability rather than disposable, “flashy” fitness gear.
How To Get Started With EliteFTS
Getting started with EliteFTS is surprisingly straightforward, even though the catalog looks massive at first glance. Whether you’re building a small garage setup or designing a full commercial facility, you can browse ready-made equipment, build a cart, or request custom quotes. Bigger pieces like racks, monolifts, and selectorized machines are often configurable and may require a quick chat with a strength equipment specialist to dial in details like color, attachments, and footprint.
- Visit the EliteFTS website and head to the “Strength Equipment” or other relevant category.
- Filter by type (racks, benches, machines, etc. and budget.
- Select in-stock items (like benches or smaller machines and add them directly to your cart.
- Enter shipping and payment details and complete your order.
- Prepare your training space for delivery (measure doors, clear floor space, plan for assembly.
- For big or custom builds, note the pieces you like and any must-have options.
- Use the site’s quote/contact form or call the equipment specialists listed on the product pages.
- Share your space size, training goals, and budget; ask for a tailored equipment package.
- Review the quote, shipping timeline, and any assembly help offered.
- Lock in your order and schedule delivery and setup.
Once your equipment is on the way, you can dive into EliteFTS articles, coaching logs, and Table Talk episodes to plan how you’ll use your new toys. That combo of education plus equipment means you’re not just buying metal; you’re building a training environment with a plan. Take your time, ask questions, and let Mr. Healthy and Ms. Exercise remind you: strong foundations beat rushed purchases every time.
EliteFTS Vs. Other Similar Brands
The strength equipment world is packed with big names competing for space in home gyms, commercial facilities, and collegiate weight rooms. Brands like Rogue Fitness, Titan Fitness, and REP Fitness all offer racks, benches, plates, and accessories at different price and quality points. Rogue leans heavily into cross-training and competition gear, Titan pushes budget-friendly options, and REP aims at value-conscious home gym lifters who still want solid specs.
EliteFTS operates a bit differently. Its roots are steeped in powerlifting and “under the bar” experience, so the catalog and content tilt toward serious strength work first, everything else second. Instead of just selling racks, EliteFTS focuses on building heavy-duty, professional-rated equipment, such as EliteFTS bands, and pairing it with a huge library of free education (EliteFTS training). It’s the place you go when you care as much about the training philosophy and culture as you do about the hardware itself.
| Name | Focus | Pricing | Best For |
|---|---|---|---|
| EliteFTS | Powerlifting, pro strength | $300–$8,000+ | Serious gyms, colleges |
| Rogue Fitness | CrossFit, strength, general | $200–$3,000 | Boxes, versatile home gyms |
| Titan Fitness | Budget strength gear | $200–$1,200 | Cost-conscious home lifters |
| REP Fitness | Value home gym gear | $250–$1,500 | Home gyms, small studios |
Summary
EliteFTS stands out from other strength brands by acting as both a serious equipment manufacturer and a long-running education platform for lifters and coaches. While Rogue, Titan, and REP all build quality racks and benches, EliteFTS leans hard into the culture of strength: powerlifting roots, pro-level gear, and decades of content built around “Live, Learn, Pass On.”
If you’re chasing the absolute lowest price, Titan may win. If you want broad, multi-sport appeal and huge distribution, Rogue is tough to beat. REP shines in the value, home-gym-friendly lane. But if your priority is heavy-duty equipment shaped by lifters, plus a constant stream of practical coaching wisdom, EliteFTS earns its place as the go-to for building a “no excuses” strength space.
EliteFTS Cost
EliteFTS uses straightforward product pricing rather than subscription tiers. You pay per piece of equipment, with costs ranging from a few hundred dollars for benches and stands to several thousand for custom racks, monolifts, and selectorized machines.
Pricing Overview
At the entry level, you’ll find simpler pieces like flat benches and E-Series stands. As you move up into 3×3 collegiate racks, plate-loaded machines, and signature competition benches, prices climb quickly—but so does the build quality, customizability, and load capacity.
- EliteFTS Flat Bench – around $327, a solid starting point for basic pressing and dumbbell work.
- Bench – Power Bench Rack (2×2 – about $1,521 for a heavy-duty, fixed bench press station.
- 3×3 Collegiate Power Rack – around $4,112, aimed at colleges and serious facilities.
- Signature Monolift – from roughly $8,058, built for high-level powerlifting squats.
- Signature Power Bench Rack Pro – about $5,340 for a fully loaded, competition-style bench system.
- Professional Bench Rack B3 – around $2,283 for a pro-grade bench rack used in serious strength rooms.
- Collegiate 0–90 Bench – in the $1,200+ range for adjustable bench work in heavy-use gyms.
Deals & Discounts
EliteFTS regularly runs promotions, especially around major holidays, product launches, and clearance events. You’ll also see occasional discount codes, email-only offers, and sale pricing on select lines like apparel, accessories, or specific equipment runs.
- Holiday sales with percentage discounts on select equipment or categories.
- Clearance pricing on discontinued or limited-run products.
- Email newsletter promos for subscribers, including occasional coupon codes.
- Bundle deals when outfitting full gyms or multiple racks and benches.
Pros & Cons
✅ EliteFTS offers truly heavy-duty, professional-rated equipment built for serious strength training.
✅ The brand combines education and equipment, giving you free training content alongside your purchases.
✅ Extensive customization options let you match colors, layouts, and configurations to your gym.
✅ Deep roots in powerlifting and strength sports mean the gear is designed by people who actually lift.
✅ Product range scales from hardcore home setups to full collegiate and pro facilities.
✅ Strong community feel, with podcasts, coaching logs, and long-term customers sharing experience.
❌ Pricing is higher than many budget-focused brands, especially on signature and custom pieces.
❌ Lead times on made-to-order equipment can be several weeks, not instant.
❌ Shipping large commercial machines or racks can be complex and expensive for small buyers.
❌ The catalog can feel overwhelming if you’re new and unsure what you really need.
❌ Not ideal if you want light, compact, or portable “fitness” gear instead of heavy steel.
❌ Limited appeal if you’re purely into cardio or non-strength-focused training styles.
Final Verdict: Is EliteFTS Worth It?
EliteFTS is worth it if you’re serious about strength and want equipment that won’t tap out before you do. The combination of pro-grade benches, racks, and machines with decades of free education makes it more than a typical online store. That said, the brand is unapologetically focused on heavy, durable, often premium-priced gear—so it shines brightest for lifters, coaches, and gym owners who see their space as a long-term strength project, not a quick home-fitness experiment. If that sounds like you, EliteFTS belongs on your shortlist.
Best For
- Powerlifters, strongman athletes, and serious barbell fans.
- Home gym owners who want “buy once, cry once” equipment.
- Coaches outfitting private studios, strength clubs, or sports teams.
- Collegiate and professional facilities needing custom, heavy-use solutions.
Not Ideal For
- People looking for ultra-budget racks, benches, or cardio machines.
- Casual exercisers who mainly want light dumbbells, yoga, or HIIT gadgets.
- Anyone with extremely tight spaces or low ceilings and no ability to bolt gear down.
- Shoppers who want instant delivery and minimal setup, with no freight or assembly.
Fun Fact
The name “EliteFTS” came from early online readers who kept shortening “Elite Fitness Systems” because they didn’t want to type the full name—so the founders embraced it and trademarked the new version.
Conclusion
At the end of the day, EliteFTS is about more than just building a gym; it’s about building a place where progress is non-negotiable. If you’re ready to commit to getting stronger and want equipment that encourages serious training habits, EliteFTS is a powerful ally. Take a look at your goals, your space, and your budget, then decide whether you’re building a quick setup—or a strength sanctuary that can grow with you for years.
EliteFTS Frequently Asked Questions – FAQs
1. What Is EliteFTS?
EliteFTS is a strength-focused brand that sells professional-grade gym equipment and provides free education for lifters, coaches, and gyms. It was founded in 1998 to “help the strong become strong(er.”
2. Who Is EliteFTS Best For?
EliteFTS is ideal for serious lifters, powerlifters, strongman athletes, and coaches, as well as home gym owners and facilities that want heavy-duty, long-lasting strength equipment and practical training guidance.
3. What Types Of Equipment Does EliteFTS Sell?
The brand sells racks, benches, specialty machines, monolifts, belt squats, bars, plates, accessories, apparel, and more, with a strong emphasis on powerlifting and strength-specific tools for home and commercial gyms.
4. Is EliteFTS Equipment Commercial Grade?
Yes. Much of the EliteFTS catalog is professional-rated, designed for collegiate and professional weight rooms, strength gyms, and heavy-use environments, with testing focused on load capacity, stability, and durability.
5. How Much Does EliteFTS Equipment Cost?
Prices vary widely. Expect a few hundred dollars for basic benches or stands, several thousand for collegiate racks or plate-loaded machines, and higher pricing for custom monolifts and signature pieces.
6. Does EliteFTS Offer Custom Gym Designs?
EliteFTS often works with customers via quote requests and equipment specialists to design custom layouts, choose rack configurations, and match colors and branding for full gym builds or facility upgrades.
7. How Long Do EliteFTS Orders Take To Ship?
Lead times depend on the item. In-stock accessories and simpler pieces may ship relatively quickly, while made-to-order racks, benches, and custom machines typically ship in several weeks once built.
8. Does EliteFTS Provide Assembly Help?
EliteFTS can assist with equipment assembly either onsite or via phone support for many commercial projects, especially when you’re outfitting larger facilities or complex setups. Always confirm details when you request a quote.
9. Is There Educational Content I Can Use For Free?
Yes. EliteFTS publishes free articles, Q&A content, coaching logs, and the Table Talk podcast, all aimed at helping lifters and coaches train smarter and apply proven strength principles.
10. Can Beginners Use EliteFTS Equipment?
Absolutely. Beginners can start with simple setups—like a flat bench, basic rack, and barbell—then grow into more advanced pieces as they gain experience. The key is learning technique and using progressive loads responsibly.
11. How Does EliteFTS Compare To Rogue, Titan, And REP?
EliteFTS leans hardest into powerlifting roots, professional-rated equipment, and deep education. Rogue excels in versatile, competition-ready gear; Titan focuses on budget options; REP targets value-conscious home lifters.
12. Are There Financing Or Payment Options?
EliteFTS typically operates on direct purchase, but payment methods and any financing partners can change. Check the checkout page or contact customer service for up-to-date payment options and large-order arrangements.
13. Is EliteFTS Available Outside The United States?
Yes. EliteFTS equipment reaches customers worldwide, with additional regional presence such as EliteFTS UK providing commercial gear and support in Europe and beyond. Shipping costs and availability vary by location.
14. What About Warranties And Customer Support?
EliteFTS emphasizes hands-on customer support, detailed quotes, and ongoing relationships. Warranty terms depend on the product, so always review individual product pages and ask the team for written details before you buy.
15. Are There Any Safety Considerations With EliteFTS Gear?
Like all heavy-duty strength equipment, EliteFTS racks, benches, and machines must be installed and used correctly—bolting down racks when recommended, following load ratings, using safeties, and lifting within your abilities with proper technique.