Joe De Sena

Who is Joe De Sena?

Joe De Sena is the CEO and founder of obstacle course races, Spartan Race and Spartan Death Race. He is also a best-selling author of Spartan Up!: A Take-No-Prisoners Guide to Overcoming Obstacles and Achieving Peak Performance in Life, and The Spartan Way: Eat Better. Train Better. Think Better. Be Better., and 10 Rules for Resilience: Mental Toughness for Families. Joe acquired the Tough Mudder races brand in 2020.

Passion and Perseverance Made Joe De Sena’s Business Successful

Due to his experience in organizing Spartan races that challenge people’s fitness, determination, and willpower by crossing long distances and completing challenging obstacles, he finds these abilities very useful. A successful career on Wall Street was to follow, but he would become more supine there until seeking a release, he began pushing himself physically and participating in endurance races. As a result, Spartan was born. But the process of turning a passion into a business has not been easy.

Joe De Sena’s quote from the book Spartan Up!: “Deep inside each human being is a spirit that hungers for movement and for growth. A live and burgeoning ball of energy, the spirit naturally moves, expands, gyrates—dances, even—purely by virtue of its desire for freedom. It craves beauty over entertainment, meaning over triviality, and knowledge over sensation.“

Joe Rogan’s Page (Joe has been involved with Sorinex and Onnit)

Tara Laferrara’s Page (Coach in Oxygen Magazine Challenges)

Josh Kramer’s Page (Josh has classes on Alo Moves)

Esther Ekhart’s Page (Esther is the owner of EkhartYoga)

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